Email marketing is one of the most straightforward ways that businesses can connect with their target audience, as it gives businesses direct access into their consumers pocket (if they check their emails that is). Unfortunately though it is an area which needs to be constantly monitored as email marketing databases naturally reduce by 22.5% every year, so it is vital that digital marketers are constantly on the search for new methods to replenish their email marketing lists.


Gated Content

Gated Content is online content that requires special access to enter. Often webpages will have a pop-up that requires users to enter their email address or contact details to allow them to progress further onto the page. There are both positives and negatives to this method. Often gated content can be frustrating to the user and there is the risk that they won’t bother filling out the form and will exit the webpage. There is also the risk that they are more likely to unsubscribe from your email campaigns as they didn’t originally pass over their email addresses with the intention of receiving them. Positives include that you often are able to gain a large amount of email leads from gated content (depending on the website traffic). Businesses have been able to increase their email leads by double just from gated content, so if you are needing leads in a short period of time (perhaps for a particular email campaign) this may be an option for you.


Giveaways / Competition

Giveaways are a great way to increase both brand awareness and email lists. As a requirement for giveaways, businesses often have a special form or request that to enter and go in the running to win, consumers are to enter their email addresses.


Free Gift / Coupon

Anything ‘free’ is a great way to capture your audience’s attention. By offering some sort of incentive, whether it be a free gift, product or even a discount, consumers are often more than happy to sign up to a loyalty program or hand over their email addresses.


Loyalty Program / Birthday Club

Who doesn’t like receiving regular discounts and free gifts on their birthdays? Loyalty programs are a great way to get your audiences contact information and keep it. If consumers are a part of a ‘club’ where they are set to receive regular discounts and benefits, they are less likely to unsubscribe later on down the track.



Again, another great way to increase your email leads with a low risk of unsubscribe rates, as you are obtaining these leads from credible resources (your customers). If you offer an incentive such as ‘Sign up a friend for…’ you will be able to grow your marketing lists whilst also satisfying your customers desires.


As award-winning SEO Specialists Singapore, Digital Squad stays on top of all aspects of Digital Marketing and SEO so that you don’t have to. Get in touch with your digital marketing agency Singapore today to discover how they can add value to your email marketing strategies and increase those email marketing lists.